True Grace

Building a wellness brand from the ground up.

When I joined the True Grace team, the brand was just an idea. I helped bring it to life from concept to shelf—crafting a story rooted in regenerative agriculture, whole-food nutrition, and environmental impact.

From naming to packaging, messaging to marketing, I helped shape every touchpoint of the brand. I collaborated closely with founders, designers, and cross-functional teams to develop:


• Brand identity and tone of voice


• Product naming and packaging hierarchy


• Marketing strategy and content creation


• Email, web, and social copy + design

• Packaging design

• Campaigns and product launches


• On-shelf messaging and shopper communication


• Tradeshow materials and brand storytelling

I continue to support True Grace as a creative partner, ensuring that the brand grows with clarity, consistency, and heart.

True Grace is now on shelves nationwide and continues to expand its footprint in the wellness space—with purpose at the center of every product.