aly
roberts.
Every project starts with a story—and ends with impact.
brand builder with 8 years of
experience in the CPG industry
experience in the CPG industry
I lead with story and build with strategy. Before anything hits the screen or shelf, I dig deep into the “why” behind the brand. From there, I create intentional, insight-driven work that connects with real people. I’m collaborative, detail-obsessed, and always thinking a few steps ahead—because the best creative isn’t just beautiful, it’s built to last.
I’ve had the privilege of building CPG brands like True Grace, Rebel Green, Lice Queen, and Pure Love Essences from the ground up—naming, shaping, and scaling them through every stage. My work spans packaging, voice, digital strategy, and content creation, with a focus on storytelling that drives connection and growth.
“Working with Company Name was an absolute pleasure. They went above and beyond to ensure our digital marketing campaign was a success, driving significant engagement and sales. Their team is not just skilled but genuinely passionate about what they do.”
CEO of theo
