Rebel Green

Bold branding for a mission-driven household name.

Rebel Green

Rebel Green had the heart, the mission, and the shelf space—they just needed fresh creative to match. I stepped in to evolve the brand’s voice and visuals across platforms, helping them show up consistently, confidently, and with purpose.

With a bold, eco-friendly ethos at the core, my work focused on amplifying Rebel Green’s personality while driving connection with modern, conscious consumers. I led creative efforts across:

Brand voice refresh and messaging strategy

Product storytelling

Social media content and community engagement

Email marketing and digital campaigns

Retail support and in-store messaging

Web content and blog development

Amazon Brand Store

Seasonal campaigns and promotional rollouts

Sed porttitor lectus nibh. Vivamus magna justo, lacinia eget consectetur sed, convallis.

From dish soap to detergent, every touchpoint needed to be as clean, punchy, and purposeful as the products themselves. My goal? To keep Rebel Green rebellious—but refined—and ready for continued growth in a crowded CPG space.