Pure Love Essences
A clean fragrance brand built with intention, edge, and heart.
Pure Love Essences was more than a product launch—it was a brand built from scratch. I helped shape every part of its identity, blending high-end scent profiles with approachable storytelling and purpose-driven positioning.
From the very first brainstorm, I worked closely with founders to turn a powerful vision into a differentiated DTC brand in the clean beauty space. My work included:
• Brand strategy and voice development
• Product naming and scent story creation
• Packaging and copy for all SKUs
• E-commerce strategy and website copy
• Email flows and lifecycle content
• Paid social ad copy and launch campaigns
• Education-first messaging to build trust and loyalty
This was a full-stack creative partnership—from concept to launch and beyond. Every detail was crafted to reflect the purity of the product and the power of storytelling.
Pure Love is a modern take on clean fragrance—grounded in wellness, elevated in style, and made to feel personal.
